FEATURED CLIENT CASE STUDY
Case Study
Case Study
A little bit of the right advice can make a big difference.
Tina had external marketing support once before, and like so many business owners, walked away disappointed, disengaged and lighter in the pocket. But after just one conversation, we identified simple ways that we could make some serious improvements to her business.
Challenges
Manual stock management With both a wholesale and retail business, inventory wan’t singing from the same hymn sheet.
Duplicate Tasks and Costs Two websites, meant two domains, two hosting fees, and DOUBLE the work.
Stagnant Paid Social performance Cost per sale was high, the ads were only just breaking even.
The Approach
Website Merge: Well, kinda, we needed to start the baby from the ground up, using a platform that was much more friendly for e-commerce and had the ability for wholesale customers to purchase the same items at a different price point.
Paid Ads Review: Popped the hood on the paid ads, and uncovered some minor changes that would make a big difference.
A beautiful new website that has cut admin in half!
No more manual wholesale applications
No more manual stock management
No more duplicate domain and hosting bills
ONE website to now manage!
The Results
We landing on Shopify, and got to building the retail site, giving it a new life not only from functionality, but also aesthetic. We needed the website to reflect the beautiful physical space that is Firelilee Boutique
37%
improvement in stores conversion rare
44.6%
average monthly sales growth
30%
increase in average order value
But the results didn’t stop there.
Yes, the numbers are impressive, but the website alone didn’t produce them. A consistent, simple and executed strategy did. So instead of big numbers and percentages, we’ll show you the results that ACTUALLY made an impact to Tina’s bottom line.
Growth in returning customer rate
Returning customers means less acquisition costs, resulting in more sales and increased advertising ROI
Improved conversion rate
More visitors are converting to sales, and not only from sales, we are also seeing more email sign ups and social followers.
Reduced Operating Costs
Tina was paying for two websites for her business, a wholesale website and a retail website. This meant twice the fees and twice the work.
More time
One of the biggest challenges small business owners have is lack of time, we have given Tina back countless hours to work ON her business, and that additional time for other revenue generating activity is paying dividends!
There is one word to describe Bec – incredible!
We are so grateful to have her on our team and she has added SO much value to our business. Our website rebuild was not for the faint hearted……….I threw curve balls all over the place and Bec found a solution for every single one. With wholesale/retail and point of sale and thousands of products it really was a challenge and something I had struggled to find a solution for that ticked all the boxes for so long which was impacting our ability to grow. Bec found the perfect solutions and it has made such a huge impact for us in terms of revenue and productivity.
Bec is now managing our social media marketing and in such a short time she has been able to produce some great results! We are not letting her go
