FEATURED CLIENT CASE STUDY
Case Study
Case Study
Dog Sht is an Australian-based e-commerce business that focuses on providing dog owners with environmentally conscious and top-notch dog products. While the company had been experiencing growth, they were determined to take their success to the next level by optimizing their website for higher conversion rates and increased traffic.
Challenges
Stagnant performance despite Google Ads: Dogsht's Google Ads campaign had reached a point of stagnation, failing to generate the desired results.
Conversion rate: Traffic was good, but visitors were not converting to sales and the average spend was low in comparison with the product range across the site.
The Approach
Website Audit: Holla Marketing embarked on a detailed website audit, encompassing various aspects such as technical elements, content, brand consistency and alignment, and design. The objective was to identify potential areas of improvement that could positively impact conversion rates.
Recommendations: Based on the website audit findings, Holla Marketing provided a comprehensive list of suggested changes to Dogsht's website and brand. The recommendations covered both minor adjustments and more substantial modifications that could enhance user experience, increase brand engagement, and boost conversion rates.
5x Increase in Conversion Rate:
Within a few days of implementing a subset of the suggested changes, Dog Sht witnessed a remarkable 5-fold improvement in their conversion rate. The optimized elements on the website resonated with visitors, driving more users to complete desired actions such as making purchases, subscribing to newsletters, or engaging with the brand.
The Results
Bec’s website audit was thorough and easy to implement. We’re just a small way through our action plan and have already seen a 5x increase in conversion
Shane Steadman - Co-Founder Dogsht
